Advertising and technology for APAC growth
Pilar BKK helps brands connect market priorities with the work needed to reach customers. From our Bangkok base, we bring campaign planning, creative requirements and measurement into a shared brief. That brief may concern a new market, an existing campaign or a fragmented technology setup. We begin by understanding the offer, the audience and what a useful result would mean to your business.
APAC MEDIA ESTIMATOR
PUT YOUR BUDGET ON THE MAP.
Select your markets. Set your monthly media budget. Get a first view of what it could deliver.
Click to select. Click again to deselect. Switch views to start a new plan.
Select a market to set your budget.
Media spend only. From $50,000 per market.
- Impressions
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- Clicks
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- Estimated acquisitions
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- Cost per acquisition
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Indicative averages, based on a predefined media mix. Actual campaign results will vary.
Where we can help
Choose the business question you need to address before selecting services or channels.
- Entering a market
Assess the audience, local customer journey and readiness to serve demand. Define a focused initial campaign with useful decision criteria.
Read more- Improving campaign performance
Review the message, media, destination and quality of the outcome. Identify which part of the journey needs attention.
Read more- Connecting measurement and systems
Examine how events, business outcomes and reporting can support clearer decisions through Pilar OS.
Read more
Choose channels around the customer journey
The channel mix should explain how people will discover the offer, evaluate it and take the next step. Explore the different roles below.
Paid Social
Reach relevant audiences through paid placements on social platforms. We plan the audience, creative, destination and measurement together, so each campaign has a clear role in your marketing.
Read moreAI SEO / GEO / GEA
Help people find accurate answers about your products and services in AI-assisted search. The work connects technical accessibility, useful content and consistent business information with the questions customers ask.
Read moreSuper Apps
Super apps bring several activities into one digital environment, such as communication, discovery, services or commerce. A campaign should fit the activity someone is undertaking and the destination available within that ecosystem.
Read moreClassic SEO / SEA
Connect with people actively looking for a product, service or answer. Combine useful website content, paid search planning and relevant landing pages around the intent behind the query.
Read moreMarketplaces
Marketplace advertising helps shoppers discover products within a commerce environment. Its effectiveness depends on the listing, offer and fulfilment experience as well as the media itself.
Read moreDigital Out of Home (DOOH)
Digital out-of-home advertising places creative on digital screens in physical locations. Plan it around the audience, the viewing environment and the role those locations play in a campaign.
Read morePilar OS and your advertising workflow
Pilar OS is the technology part of the conversation: first-party measurement, attribution, shared analytics and connected workflows. Its purpose is to help teams understand the information behind advertising decisions. We review your existing systems and requirements before defining the configuration and implementation scope. Media buying, content production and development needs can then be discussed alongside the platform.
Explore our APAC markets
Start with the markets your business can serve and the audiences you want to reach. Use the map to explore the regional pages, then define the local requirements for your brief.
Our marketsAll Markets
Explore our markets across Asia Pacific.
How a first engagement takes shape
A useful starting point does not require a finished media plan.
Understand the situation
Discuss the offer, target markets, existing activity and commercial objective. Identify the decisions and constraints that matter.
Define the work
Agree the campaign or technology scope, responsibilities and inputs. Make room for your internal team and existing partners.
Set the review criteria
Choose the outcomes and evidence needed to assess progress. Confirm the next step and who owns it.
Discuss your growth plans
Tell us what you want to achieve and where you want to grow. We can work through the priorities and the right starting point.