Locations and market context
Explore 24 Superhubs as a starting point for your location brief. Population and GDP per capita provide market context, not advertising reach. Figures follow our supplied location overview; reference years and geographic definitions are not specified. Bali uses dated BPS statistics and current-price regional GDP rather than PPP.
Singapore
Population: 5.9 million GDP per capita (PPP): $132,000 A financial and commercial centre.
Hong Kong
Population: 7.5 million GDP per capita (PPP): $62,000 A financial hub connecting regional business.
Sydney
Population: 5.3 million GDP per capita (PPP): $72,000 A high-income urban market.
Melbourne
Population: 5.2 million GDP per capita (PPP): $70,000 A major Australian city market.
Tokyo
Population: 37.4 million GDP per capita (PPP): $58,000 A large metropolitan audience.
Osaka
Population: 19.0 million GDP per capita (PPP): $52,000 A major manufacturing and commercial centre.
Seoul
Population: 9.7 million GDP per capita (PPP): $50,000 Technology, culture and a substantial middle class.
Nagoya
Population: 9.6 million GDP per capita (PPP): $50,000 An automotive and industrial hub.
Taipei
Population: 7.0 million GDP per capita (PPP): $40,000 A semiconductor and technology centre.
Kuala Lumpur
Population: 8.0 million GDP per capita (PPP): $35,000 A regional hub with a growing middle class.
Shenzhen
Population: 17.6 million GDP per capita (PPP): $28,000 A technology-led city market.
Bangkok
Population: 10.7 million GDP per capita (PPP): $28,000 Our home city, shaped by tourism and services.
Beijing
Population: 21.9 million GDP per capita (PPP): $27,000 A centre for government and technology.
Shanghai
Population: 28.5 million GDP per capita (PPP): $26,000 A major financial and commercial hub.
Guangzhou
Population: 17.0 million GDP per capita (PPP): $24,000 Manufacturing and trade in the Pearl River Delta.
Hangzhou
Population: 12.2 million GDP per capita (PPP): $24,000 A technology and commerce hub.
Nanjing
Population: 9.4 million GDP per capita (PPP): $23,000 A city market shaped by knowledge and services.
Wuhan
Population: 12.3 million GDP per capita (PPP): $21,000 An automotive and biotechnology centre.
Chengdu
Population: 21.0 million GDP per capita (PPP): $20,000 A gateway to western China with a growing technology scene.
Tianjin
Population: 13.8 million GDP per capita (PPP): $20,000 A port and industrial city near Beijing.
Chongqing
Population: 32.0 million GDP per capita (PPP): $18,000 A major inland city market.
Xi'an
Population: 13.1 million GDP per capita (PPP): $17,000 A historic centre with a growing technology sector.
Ho Chi Minh City
Population: 9.3 million GDP per capita (PPP): $12,000 A growing production and commercial hub.
Bali
Population: 4.43 million (2024) Regional GDP per capita: IDR 67.32 million (2024, current prices; not PPP) International visitor arrivals: 6.33 million (2024) An island market connecting resident audiences with travel, hospitality and lifestyle demand. Source: BPS Statistics Bali, 2024 data; economic figures preliminary.
Translate a location into an audience brief
A city name is not yet an audience definition. Identify whether the campaign concerns residents, visitors, commuters or a specific customer group, and explain why that location is relevant to the offer. We can then assess available formats, inventory and supporting reach information. Population and economic figures describe the market context; they should not be used as an estimate of the campaign audience.
Information for a location-based campaign
Connect the geography with the customer action and operating coverage.
- Audience and catchment
Specify who the campaign should reach and which locations your business can serve.
- Timing and context
Identify dates, occasions or purchase situations that make the offer relevant.
- Outcome and evidence
Agree the action or brand objective and the delivery and outcome information available to assess it.
Discuss a Superhub campaign
Tell us the location, audience and outcome you have in mind. We can explore a suitable campaign scope.