Separate plans for China, Taiwan and Hong Kong
A shared regional objective can sit above several distinct local plans. Confirm how the business will sell or provide its service in each intended market, and which team owns the resulting customer relationship. Advertising preparation should follow that operating model. Language, local product information, platform availability and the route to purchase need to be assessed for the specific destination rather than carried over automatically from another market.
Market-specific preparation
Define the operating requirements alongside the advertising opportunity.
- China
Establish the intended commercial model and locally available customer journey. Review platform access, content, commerce and the partners or internal teams required for delivery.
- Taiwan
Define the audience, localised explanation and relevant purchase destination. Keep product information and the enquiry or order experience consistent.
- Hong Kong
Specify the customer segment, language requirements and locations relevant to the brief. Assess the role of the market in the wider regional plan.
What to resolve before media planning
Prepare a clear account of product availability, approved claims, fulfilment or service coverage, account access and customer support. Confirm the advertising and reporting options available to the business. The first campaign should test a defined proposition within that setup. Compare the observed outcome with the agreed business objective, and make differences in measurement coverage visible when reviewing markets together.
Discuss your Greater China plans
Tell us which locations you are considering, who you want to reach and how your business will serve them. We can identify the requirements for a focused first campaign.