Explore the regional map
Select a region to see the markets included in its overview. A highlighted location is a starting point for discussing scope; campaign availability and delivery requirements are assessed for the brief.
All Markets
Explore our markets across Asia Pacific.
Regional planning guides
Each guide explains the local preparation to consider before selecting channels or investment.
Southeast Asia
Develop a market-specific plan for Thailand, Vietnam, Indonesia, the Philippines, Malaysia, Cambodia and Singapore. Use the local audience, offer and route to purchase to decide where and how to begin.
Read moreSouth Asia
Our current South Asia page focuses on India. Start with the specific audience, locations and languages relevant to your offer, then connect the campaign with the business’s ability to serve that demand.
Read moreGreater China
Plan the customer journey for each market before choosing the channel mix. China, Taiwan and Hong Kong require their own decisions about the audience, offer, destinations and operating model.
Read moreNortheast Asia
Build separate campaign plans for Japan and South Korea around the local audience and buying decision. Connect localisation with product information, destinations and the people responsible for customer follow-up.
Read moreOceania
Define the customer, market coverage and commercial role of each campaign in Australia and New Zealand. Connect the media plan with the locations and audiences your business can serve.
Read moreHow to prioritise a market
Evaluate the commercial opportunity alongside readiness to serve it.
Customer and proposition
Identify the people who need the offer, the alternatives they consider and the information required to choose.
Operating readiness
Confirm product availability, fulfilment or service coverage, local content and the team responsible for enquiries or orders.
A decision the first test can answer
Define the outcome, budget and evidence needed to continue, adapt or reconsider the approach.
Planning at city or location level
A more focused geographic brief can help connect the campaign with distribution, a service area or a relevant audience. Explore the Superhub list and its background figures before discussing available campaign reach.
Discuss your market priorities
Share the locations you are considering and how your business plans to serve them.